Bulgaria is fast becoming a go-to destination in Europe for travellers looking to combine rich history, dramatic landscapes, and affordability. With its mix of mountain ranges, Black Sea beaches, ancient ruins, and charming towns, Bulgaria in 2025 promises a travel experience that suits every type of explorer. Whether you’re interested in culture, nature, or simply a relaxing escape, Bulgaria delivers.
What makes the country even more appealing is how accessible and budget-friendly it remains. The best places to visit & things to do in Bulgaria range from peaceful monasteries in the mountains to buzzing coastal resorts and everything in between. You can enjoy spa treatments, ski adventures, or seaside relaxation all without overspending.
Thanks to improved infrastructure, digital nomad appeal, and a growing tourism scene, Bulgaria in 2025 feels modern yet deeply rooted in tradition. If you’re seeking an affordable European holiday that blends nature, history, and warm hospitality, Bulgaria stands out. Let’s look at the best places to visit & things to do across this captivating country.
Visit the Capital: Sofia
Sofia is Bulgaria’s capital and largest city, filled with historic landmarks and a youthful buzz. It’s one of the best places to visit & things to do in Bulgaria if you want a balanced mix of history, nightlife, and nature. Key sights include Alexander Nevsky Cathedral, the ancient ruins of Serdica, and the leafy Borisova Garden.
Sofia also offers easy access to Mount Vitosha for hiking or skiing, making it a rare capital city where you can go from museum to mountain in under an hour. Affordable and dynamic, Sofia welcomes both weekend travellers and longer stays.
Hike the Rila and Pirin Mountains
Bulgaria’s mountain ranges offer dramatic scenery and exciting adventures. The best places to visit & things to do for nature lovers are often found in the Rila and Pirin Mountains. Rila is home to the famous Seven Rila Lakes hike and the iconic Rila Monastery. Pirin National Park is a UNESCO site known for its alpine lakes, forested trails, and snow-capped peaks.
Both areas provide opportunities for hiking, mountain biking, and winter sports. The views are breathtaking, and the air feels fresh and clean. If you love the outdoors, this region should be on your list.
Discover Veliko Tarnovo’s Historic Heart
Veliko Tarnovo is the former capital of the Second Bulgarian Empire. Its medieval architecture and hilltop fortress make it one of the best places to visit & things to do for history enthusiasts. Tsarevets Fortress offers panoramic views and dramatic photo opportunities.
The old town is filled with artisan shops, museums, and traditional inns. The atmosphere is cosy and rich with stories from Bulgaria’s past. It’s a great stop for those who love exploring historic streets and cultural treasures.
Relax on the Black Sea Coast
If you’re dreaming of a sun-soaked escape, the Bulgarian Black Sea coast is one of the best places to visit & things to do in 2025. This stunning stretch offers a mix of lively beach towns and peaceful coastal retreats. For partygoers, Sunny Beach brings a vibrant nightlife, bustling promenades, and energetic crowds.
If you prefer a more relaxed pace, Sozopol and Nessebar deliver charm with cobblestone streets, seaside cafés, and centuries-old history. Nessebar, a UNESCO World Heritage Site, stands out with its ancient architecture and cultural richness, offering more than just a beach break.
The region’s golden sands, crystal-clear waters, and budget-friendly resorts attract both local families and international visitors. Whether you’re sunbathing, enjoying fresh seafood, or exploring historic sites by the sea, Bulgaria’s coast caters to every mood. It’s a perfect blend of natural beauty, culture, and affordability, making it a must-visit in your 2025 travel plans.
Table: Best Places to Visit & Things to Do in Bulgaria 2025
| Location | Highlight | Activity Type | Why Visit |
|---|---|---|---|
| Plovdiv | Roman Amphitheatre, Kapana District | Culture & History | Europe’s oldest city with modern energy |
| Sofia | Alexander Nevsky Cathedral, Vitosha | City & Nature | Historical sites plus mountain access |
| Sunny Beach, Sozopol | Beaches, Nightlife, UNESCO Heritage | Coastal & Relaxation | Great beaches with cultural charm |
| Rila & Pirin Mountains | Hiking, Rila Monastery, Alpine Lakes | Nature & Adventure | Dramatic trails and spiritual landmarks |
| Veliko Tarnovo | Tsarevets Fortress, Old Town | History & Culture | Medieval vibe with stunning views |
| Bansko | Ski Resort, Summer Hiking, Spa | All-Season Retreat | Outdoor fun with traditional hospitality |
| Melnik & Thracian Valley | Wine Tasting, Local Cuisine | Culinary & Scenic | Boutique wineries and countryside charm |
| Festival Towns | Kukeri, Rose, Folklore Celebrations | Cultural Events | Authentic traditions in festive settings |
| Velingrad & Hisarya | Thermal Baths, Spa Hotels | Wellness & Relaxation | Natural mineral springs and healing retreats |
| Natural Wonders | Devetashka, Prohodna, Belogradchik Rocks | Outdoor Adventure | Unique landscapes and geological wonders |
Unwind in Bansko All Year Round
Bansko is best known for skiing, but it’s a year-round destination with something for every season. It remains one of the best places to visit & things to do in Bulgaria for both winter sports and mountain relaxation. In winter, the slopes attract skiers from across Europe. In summer, the town becomes a base for hiking, festivals, and spa experiences.
The charming old town, filled with traditional taverns and stone houses, adds warmth to your stay. Bansko balances activity and rest, making it ideal for couples, families, and solo travellers alike.
Experience the Bulgarian Wine Country
Bulgaria has a long winemaking tradition, and regions like Melnik and the Thracian Valley are gaining international recognition. One of the best places to visit & things to do if you enjoy wine is to tour the local vineyards. Melnik, the smallest town in Bulgaria, is surrounded by sandstone pyramids and filled with family-run wineries.
Wine tastings, cellar tours, and scenic countryside views make for a memorable experience. You can pair your wine with local cheeses and slow-cooked dishes for a truly Bulgarian flavour.
Attend Festivals and Cultural Events
Bulgaria is a country that celebrates its culture with passion, and its festivals are among the best places to visit & things to do for travellers seeking authentic experiences. Throughout the year, towns and villages across Bulgaria host vibrant events showcasing folk music, handcrafted goods, colourful costumes, and regional cuisine.
One of the most iconic is the Kukeri Festival, where dancers in elaborate masks and costumes perform rituals to chase away evil spirits. Equally captivating is the Rose Festival in the Valley of the Roses, honouring Bulgaria’s world-famous rose oil production with parades, picking ceremonies, and local performances.
Smaller local festivals bring communities together and offer a welcoming atmosphere for visitors, complete with food markets, dancing, and live folk bands. Attending these events not only entertains but also connects you with Bulgaria’s deep-rooted traditions and festive spirit. It’s a joyous, immersive way to experience Bulgarian culture.
Take a Dip in Mineral Springs and Spa Towns
Bulgaria is rich in mineral springs and is home to some of Europe’s most therapeutic spa towns. Velingrad and Hisarya are two of the best places to visit & things to do if you’re looking to relax and rejuvenate. These towns offer thermal baths, spa resorts, and wellness centres surrounded by mountains and forests.
The combination of clean air, healing waters, and professional treatments makes these locations ideal for a restorative getaway. Spa tourism in Bulgaria is affordable and deeply rooted in the country’s traditions.
Explore the Ancient City of Plovdiv
Plovdiv is one of the oldest continuously inhabited cities in Europe. It seamlessly blends Roman ruins, colourful architecture, and vibrant street life. One of the best places to visit & things to do in Bulgaria, Plovdiv offers a mix of old and new. You can stroll through the ancient Roman amphitheatre, relax at a local café in the Kapana arts district, or enjoy modern art exhibitions in renovated Ottoman houses.
The city is known for its relaxed charm and welcoming vibe. With cobbled streets and creative energy around every corner, Plovdiv is perfect for travellers who enjoy cultural depth with a modern twist.
Explore the Caves and Natural Wonders
For adventure lovers, Bulgaria is filled with fascinating caves and natural formations. Places like Devetashka Cave, the Eyes of God (Prohodna Cave), and the Belogradchik Rocks are among the best places to visit & things to do for those seeking scenic wonder.
These sites are perfect for photography, light trekking, and exploring Bulgaria’s geological beauty. Each location offers a unique story shaped by nature and time, making them must-see attractions for travellers who enjoy the outdoors.
Final Words
In 2025, Bulgaria continues to be a standout destination offering something for every type of traveller. Whether you’re drawn to its historic cities, relaxing beach resorts, snow-covered mountains, or scenic wine regions, the country blends tradition, nature, and culture beautifully.
The best places to visit & things to do in Bulgaria offer real value without sacrificing quality, making it ideal for both budget-conscious and experience-driven travellers. Each season brings its own charm: summer sun on the Black Sea, autumn colours in the mountains, spring festivals in rose fields, and winter ski adventures.
Whether you’re in for a quick weekend escape or a longer cultural journey, Bulgaria delivers with authenticity, warmth, and affordability. It’s a country where every day brings a new landscape, a new flavour, or a story worth sharing. Let Bulgaria’s welcoming spirit, breathtaking views, and rich heritage make your 2025 travels truly unforgettable.
